Brand Identity for Tech Startup

How I brought Viirtue’s Brand Back to Life

In the world of tech innovation, Viirtue’s legacy logo no longer reflected the fresh perspective and vision the company embodies today. Drawing on over five years of collaboration, I created a new logo that captures Viirtue’s essence as a forward-thinking tech startup. Using rounded edges and lowercase letters, I wanted to bring more approachability to the brand. To give it some life, I added a subtle gradient to the main brand colors (Represented in the two “i”s in the logo). The best part of working on Viirtue’s rebrand was seeing all of the ways it could be applied. Event lanyards, embroidery, apparel, are just a few.

Logo & Branding